Employers Value Marketing Majors
Marketing is an exciting, dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services. The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing and prepares men and women to enter careers in the field. A wide range of career opportunities is available to marketing graduates. Marketing management is often the path to the top of the business organization. Entry-level positions are available in selling, product development, advertising, promotion, physical distribution, industrial marketing, marketing research, customer service, and many other specialties. The challenges of marketing require men and women with creative ability, intelligence, and analytical skill that are prepared to fill an ever-increasing number of senior staff and executive positions.
Market Research, Social Media and Management Accounting are top skills for Hospitality grads.
Target, Amazon and Verizon are top employers of Marketing grads.
Brand Manager, Digital Marketing Manager and Director of Sales are common titles for Marketing grads.
After 5 years in the industry Marketing grads earn an average of $61K.
Brand Managers earn an average salary of $94K.
Home Depot, Coca-Cola and Chick-fil-a are top employers of Marketing grads from GSU.
The IT industry is trending up for Marketing grads from GSU.
Demand Generation, Multichannel and Mobile Marketing are skills that correlate with a higher salary for GSU Marketing grads.
Search Marketing Specialist and Content Manager are top job titles at UPS for GSU Marketing grads.
The average salary for recent Marketing grads from GSU is $68K.
Marketing grads from GSU tend to stay in Georgia.
TOP EMPLOYERS OF GSU MARKETING GRADS AND AVERAGE SALARY
Current Average Salary by Degree Level for All Majors
U.S. Bureau of Labor Statistics
|$54.2K Bachelors||$71.8K Masters||$79.4K Doctorate|