Employers Value Marketing Majors
Marketing is an exciting, dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services. The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing and prepares men and women to enter careers in the field. A wide range of career opportunities is available to marketing graduates. Marketing management is often the path to the top of the business organization. Entry-level positions are available in selling, product development, advertising, promotion, physical distribution, industrial marketing, marketing research, customer service, and many other specialties. The challenges of marketing require men and women with creative ability, intelligence, and analytical skill that are prepared to fill an ever-increasing number of senior staff and executive positions.
Market Research, Social Media and Management Accounting are top skills for Hospitality grads.
Target, Amazon and Verizon are top employers of Marketing grads.
Brand Manager, Digital Marketing Manager and Director of Sales are common titles for Marketing grads.
After 5 years in the industry Marketing grads earn an average of $61K.
Brand Managers earn an average salary of $94K.
Home Depot, Coca-Cola and Chick-fil-a are top employers of Marketing grads from GSU.
The IT industry is trending up for Marketing grads from GSU.
Demand Generation, Multichannel and Mobile Marketing are skills that correlate with a higher salary for GSU Marketing grads.
Search Marketing Specialist and Content Manager are top job titles at UPS for GSU Marketing grads.
The average salary for recent Marketing grads from GSU is $68K.
Marketing grads from GSU tend to stay in Georgia.
Major Stories
MARKETING FACULTY HELP STUDENTS WRITE THEIR SUCCESS STORIES.
Why should you consider a B.B.A. in Marketing?
Listen to what Ritu Lohtia has to say about a degree in Marketing.
Listen to what Dayna Brown has to say about a degree in Marketing.
- Marketing Overview
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Why should you consider a B.B.A. in Marketing?
- Faculty Spotlight Ritu Lohtia
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Listen to what Ritu Lohtia has to say about a degree in Marketing.
- Alumni Spotlight Dayna Brown
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Listen to what Dayna Brown has to say about a degree in Marketing.
Your Degree at Work
HERE ARE THE TOP FIVE EMPLOYMENT FIELDS OF GSU STUDENTS WITH A MARKETING DEGREE.
INDUSTRY
AVG. SALARY
AVG. YEARS OF EXPERIENCE
COMMON JOB TITLES
WHY HIRE MARKETING MAJORS FOR THIS FIELD? THEY'VE GOT SKILLS!
INDUSTRY
AVG. SALARY
AVG. YEARS OF EXPERIENCE
COMMON JOB TITLES
WHY HIRE MARKETING MAJORS FOR THIS FIELD? THEY'VE GOT SKILLS!
INDUSTRY
AVG. SALARY
AVG. YEARS OF EXPERIENCE
COMMON JOB TITLES
WHY HIRE MARKETING MAJORS FOR THIS FIELD? THEY'VE GOT SKILLS!
INDUSTRY
AVG. SALARY
AVG. YEARS OF EXPERIENCE
COMMON JOB TITLES
WHY HIRE MARKETING MAJORS FOR THIS FIELD? THEY'VE GOT SKILLS!
INDUSTRY
AVG. SALARY
AVG. YEARS OF EXPERIENCE
COMMON JOB TITLES
WHY HIRE MARKETING MAJORS FOR THIS FIELD? THEY'VE GOT SKILLS!
TAKE A LOOK AT THE CO-CURRICULAR PROGRAMING AVAILABLE TO MARKETING MAJORS.
Professionalism
Communication
Career/
Self Development
DO NOT DELETE
Equity/
Inclusion
Critical Thinking
Teamwork
Technology
Leadership
Your Career Starts Here
TOP EMPLOYERS OF GSU MARKETING GRADS AND AVERAGE SALARY
WHAT DOES A CAREER PATH LOOK LIKE FOR A MARKETING MAJOR?
Career paths are often full of twists and turns. They are rarely straight lines. Watch the following video tutorial to learn how to explore the career paths of GSU alumni who after graduating with a degree in this major pursued their interests and passions rather than a specific job title:
BUSINESS
DEVELOPMENT SPECIALIST
77%
Over 77% of 35,377 people working as business development specialists majored in fields other than Business. The chart above shows what they studied.
4,029
4,029 business development specialists majored in Marketing.
MEDIA
CONSULTANT
79%
Almost 79% of 4,795 people working as media consultants majored in fields other than Communications. The chart above shows what they studied.
409
409 people working as media consultants majored in Marketing.
SALES
MANAGER
76%
Almost 76% of 259,902 people working as sales managers majored in fields other than Business. The chart above shows what they studied.
XXX
33,034
33,034 sales managers majored in Marketing.
IS GRAD SCHOOL NECESSARY FOR YOUR CAREER?
Learn about typical entry-level education requirements for over 800 occupations, reasons you should go to Grad School, reasons you should not go to Grad School, and whether or not you should go to Grad School right after Undergrad.
Donor Database Administrator - Children’s Healthcare of Atlanta
"I am a current graduate of GSU and currently employed at Children’s Healthcare of Atlanta. My current role at CHOA is as a donor database administrator, where I develop effective and efficient systems to manage data connections and transfers between our software...
Georgia State has prepared me for this role by allowing me to network with many different students on the same path as myself and the professors at Georgia State, like Professor Herbst-Lucke, who created projects where we worked with real companies to develop innovative ways to strengthen their marketing initiatives."
Inside Sales Marketing Coordinator - NCR
"At NCR, I am in charge of internal marketing materials for all North America, including Canada, in the banking sector. I align with marketing operations and campaign teams to optimize inside sales communications. My time in Robinson has taught me about professional and personal branding...
lso, networking, resume building, and data-driven presentations practice are the skills that helped me score a job with NCR. Within five months of starting as a University Hire in an entry-level inside sales role, I was able to obtain a promotion to my current position with those skills. I am grateful for my professors and career advisors at GSU, make the most of every relationship, and challenge yourself to step outside of your comfort zone!"
Account Executive, Director of Site Selection & Contract Negotiations - Meeting Expectations
"While working towards my Marketing degree, there were two specific courses that made a huge impact and have helped me be successful in my current career. Marketing Research piqued my interest as my major project for the semester...
was to help Moe’s as they were looking to expand and grow while undergoing a major brand refresh. I enjoyed learning about different buyer behaviors based on survey sampling and presenting our feedback to the organization for consideration. Hospitality Law was an elective course I took that opened my eyes to an industry that is people oriented and formed my foundation of business ethics. My professor for this class made a profound impact on me and we are still contact today, considering her a trusted advisor. The knowledge I gained at GSU, specifically in these 2 classes, have been used throughout my career and helped me launch my career at The Ritz-Carlton Hotels of Atlanta. I am grateful to be a GSU alumni. Go Panthers!"
Founder and CEO - INTERLOKIT
"While earning her Business Management degree from Georgia State University, Dawn launched Up in the Air, Inc., a manufacturing company producing original, top quality merchandise for Hockey and Figure Skaters. Through the 15 years of Up in the Air’s growth, product development and branding...
became Dawn’s strengths and led her to assist other global companies with their marketing efforts. Dawn’s trademarks and product designs remain industry-recognized, as does her status of being one of the youngest business owners to receive an NHL license agreement.
Dawn’s studio art, paired with her insight into future markets via current trends, led to the launch of Interlokit Inc. Interlokit’s patents provide multiple industries and their customers the ability to understand, shape, and define the next-wave of smart devices using INTERLOKIT’s ConcealSmart™ device accessories. Thought-filled planning with industry leaders, licensees, and consumer groups will make hidden wearable technology one of the most secure and effective tools for recording data, sharing information, and efficient communication."
University Career Services
Center for the Advancement of Students and Alumni
Are you interested in pursuing a graduate degree? The CASA is a campus hub of faculty, staff, and students helping to make PhD programs, medical school, and law school accessible to all students with an interest and motivation to pursue these paths.
University Advisement Center
Want to know more about the course scheduling, program, and degree requirements for this and other majors? The UAC is here to assist you in charting your path.
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Contact
College to Career
Office of the Senior Vice President for Student Success
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